The idea of a Swabian priest son

The story of the Advent calendar

Image Product

The Advent calendar, which can no longer be thought of in the Advent era, was only created in the early 20th century. The original origins, however, can be traced back to the 19th century. The first forms of the Advent calendar come from the Protestant environment. For example, in religious families in December 24-images were gradually hung on the wall. Simple, but no less effective, was another variant: 24 chalk lines painted on the wall or door, from which the children were allowed to wipe one away every day (so-called. Strike-calender). Or straws were placed in a crib for every day until Christmas Eve.

Other shapes are the Christmas watch, or an Advent candle that was allowed to be burned every day until the next marking. The earliest form of a self-built Advent Calendar comes from the 1851. Those who wanted to order an Advent Calendar had to wait a little longer: In the 1902 year, the Evangelical Book Shop in Hamburg published the probably first printed Advent Calendar: A Christmas watch for children, which in the handling is absolutely comparable to that which appeared 1922 at St. John's Printery (Dominik Wunderlin, lic.phil Switzerland). In the 1904 year a Christmas calendar was added as a present to the "Neue Tagblatt Stuttgart". However, the National Museum identifies the year 1903 as the year of the creation of the printed Advent calendar.

The Swabian priest Gerhard Lang

In contrast, Esther Gajek describes Gerhard Lang (1881-1974) as the inventor of the Advent calendar. The first printed copy owes its existence to the childhood experiences of the Swabian priest son from Maulbronn. His mother drew a 24-box on a cardboard board board board with a "Wibele" sewn on it. As a member of the lithographic institute Reichhold & Lang gave up the pastries and instead used colorful drawings that could be cut out and glued to a cardboard box.

1908, this first, albeit windowless, Advent calendar left the printing press. At the time, people were still talking about "Christmas Calendar", or "Munich Christmas Calendar". Since about 1920's, the first calendars with Turks appeared to open up to the market as we know them today. Even today these nostalgia adventure calendars are particularly popular.

Marvin McKinney.

Founder CEO

Christian motifs
In the early 1920s, the Sankt Johannis printing company in Baden also produced religious calendars with open windows showing Bible verses instead of pictures. (Left: Bible number advent calendar from Richard Sellmer Verlag) Sellmer Verlag has a large number of Christian Advent calendars in its range.

In the world war
At the end of the 1930s, Gerhard Lang had to give up his business, by which time he had published around 30 different motifs. World War II put an abrupt end to the soaring Christmas calendar. The reason for this was the scarcity of paper and the ban on producing picture calendars. Only in the post-war period was the advent calendar able to build on its success again.

from 1945 Sellmer Verlag
In 1945 Richard Sellmer founded a publishing house and brought out the first Advent calendar after the Second World War. It was the advent calendar "Die kleine Stadt", which you can still buy today. Since then, customers of Sellmer Verlag have been able to buy the advent calendars. Advent calendars for adults are just as popular as childish motifs for "small" customers.

Go further

first Gerhard Lang advent calendar

Printed cardboard fields could be cut out and glued on.

Windowless, no doors to open

Go further

Promotional advent calendar
Nowadays the advent calendar - filled with chocolate or without filling - is also very popular as a promotional item. Modern designs predominate in this segment. These advent calendars are usually produced in large numbers and usually communicate a corresponding advertising message from the company, often combined with a competition or a voucher campaign.

virtual advent calendar
Another modern form of the advent calendar is the "virtual advent calendar". This can only be used interactively on the Internet. On the respective December day, the user activates the corresponding number and receives online z. E.g. videos, short pieces of music, raffles or vouchers.

lively advent calendar
In the meantime, the so-called "living advent calendar" has also become popular. With this form of the Advent calendar, people meet in front of a different window that was decorated for Advent every day of Advent. At the respective station, songs are sung, Christmas stories are told and culinary delights are offered. This form is particularly popular with church communities.

Motives from the 1970s

Order an original print from the 60s

Advent calendar "Dream Night"

Advent calendar "Dream Night". Designed by Frans Haacken (Peter and the Wolf). An original print from 1962Probably the only more black and white Advent calendar available on the market. The Advent calendar has abstract red and green reverse images. Contour-punched, free-standing, width 48.5, height 29.5 cm - You are buying a rarity!..
Advent calendar "At the Townwall"
The first Sellmer Advent calendar of 1946 is available as a reprint. Order a piece of time history. Format approx. 21 x 69 cm.
Price including VAT, incl. Shipping.