Richard Sellmer Publishers
Advent Calendars from Stuttgart to the world
It is such a beautiful product, the enthusiasm for it has been passed on over the generations, ”explains Annette Sellmer, why all family members have remained loyal to the Christmas calendar during the company's 75-year existence.
The nostalgic cityscapes, cozy Christmas scenes, romantic snowy landscapes with Santa Claus and the religious motifs of the Advent calendars, which are particularly popular in England, have one thing in common: They are designed and manufactured with care and great attention to detail.
According to our company philosophy, what is shown behind the door must match the content of the motif on the front of the calendar," says Annette Sellmer.
Even the first Sellmer calendar with the motif "The small town" - which was reissued as a reprint - shows this careful attention to detail and the sophisticated, handcrafted design. Richard Sellmer had made it by hand in the living room of his house on Schmellbachstrasse, opposite today's Sellmer company building.
He was the first German provider where customers could order Advent calendars.
Facts that matter
Motives since the foundation
Years of business
Marketing and press work
How it all started
Richard Sellmer quickly established contacts with American customers through international trade fairs. The advent calendar, which until then had been completely unknown in the USA, also found enthusiastic buyers there. American customers could now also buy Sellmer's Advent calendar. Sellmers Verlag was soon referred to as "The Home of Advent Calendar". So that the impression does not arise that only the Americans have used the Christmas calendar from Stuttgart to do good: Richard Sellmer himself financed the restoration of the bombed church windows of the Stuttgart collegiate church with the proceeds of the motif "Old Stuttgart". The opulent photo albums that document the company's history contain black and white photos from early production as well as some letters from children from all over the world, addressed to the “Secretary General of Father Christmas” or to “Santa Claus”.
Many were made by hand
The New Age
Online sales are increasing among private customers. While buyers and users think of Christmas calendars at the earliest a few weeks before the start of Advent, the production of the paper jewelry at the manufacturer takes the whole year.
From the end of January three major trade fairs will be visited - the Nuremberg Toy Fair, Paperworld in Frankfurt am Main and the spring fair in Birmingham. The first overseas shipments are already on the ship in March, followed by delivery to wholesalers in Europe and finally to retailers and private customers. The calendars for the following year are designed from September and are printed right after Christmas. Pfeil Here you can see how we produce advent calendars.
Millions of copies of the decorative Christmas agendas are delivered annually by the family business to distribution partners in over 25 countries. Richard Sellmer founded the publishing house in the 1945's, and today his grandchildren Frank and Oliver Sellmer run the business. In the meantime, however, the fourth generation is also actively helping. The publisher employs nine employees. About five freelance graphic artists are responsible for the artistic design, the printing orders are awarded outside the house.