This is how the glitter gets on the Advent calendars.

What must absolutely not be missing for most people on an Advent calendar? That's right! Glitter! Because it's the glitter that really makes the Advent calendar feel Christmassy.

Have you ever wondered how the glitter gets on the Christmas calendar? At Richard Sellmer Verlag, there have been Advent calendars with glitter for almost 80 years. In the past, the glitter was applied by hand. The Advent calendar, which already had glue applied, ran over a conveyor belt. Employees sat beside the conveyor belt with bowls of glitter in front of them. They would take one of the Advent calendars from the conveyor belt and had to pull it once through the bowl, and it would then shine with Christmas sparkle.

With ever larger order numbers, it became increasingly irrational to do the glittering of the calendars in this way. It simply took too long. Now good advice was expensive! Because there was no glitter machine on the market. But what would a Swabian tinkerer be if he had let that discourage him. Tim Sellmer, the son of the company founder, pondered, tinkered, and built and thought: the man does it himself! And so, in the 70s, he decisively developed and built such a machine himself.

And since then, this good piece has been running (almost) always reliably and adorns our Advent calendars with the final Christmas sparkle. Admittedly: by now the little machine has quite aged and sometimes repairs have to be made. But even today, you will search in vain for a glitter machine that could apply Glitter to our calendars in large quantities.

And this good piece is cared for and maintained and has been in use for you almost daily for over 50 years. And we hope and wish that it will faithfully serve you for many, many more years!

So that you can get an idea of how the glitter machine works, we have created a little film for you here: